After nearly two decades of pushing the Global African agenda, one of the continent’s biggest media giants, Alex Okosi, is stepping down as managing director and Vice President of Viacom Africa.
Back in January 2020, Variety reported that Alex Okosi had been tapped as the managing director of emerging markets for the Europe, the Middle East and Africa (EMEA) region. While this is huge for the homie, it remains to be seen how Monde Thwala and Craig Paterson, who will replace Okosi, will fare. That’s no shade to Monde and Craid, either. The work Okosi put in at Viacom is commendable.
Bringing Africa To The World
Okosi led the growth and development of Viacom and its channels (MTV, Comedy Central, Nickelodeon and BET) in Africa. All that was done under a simple preamble: Africa is a hub of creative talent and the rest of the world needs to recognise.
“It is through [celebrating African talent] that we will continue to rewrite the narrative of Africa and show the world that we are as good, and even better, than they think we are,” he said in a short, impromptu speech given during the launch of the BET Africa original show, Dream: The Lebo Mathosa Story.
It’s fitting then that the entertainment industry recently bid farewell to Okosi at a star-studded event attended by rap mogul Siya ‘Slikour’ Metane, Afrobeat superstar Davido and actors Nomzamo Mbatha and Daniel Kaluuya (dude from Get Out). The event was held in Johannesburg recently. Each talent shared amazing stories and incites on the future of Africa as a global entertainment trends leader in series of panel discussions.
“Showing the rest of the world just how powerful and equally global African talent is.” Nomzamo Mbatha wrote on an Instagram post adding that her shot at the MTV Base VJ search in 2012 opened doors for her that lead to her global hustle.
As for the new gig at YouTube, Okosi will be in charge of YouTube’s business and partnership teams in the region, starting in April. And if his work at Viacom is to be used as a metric, we might see more meaningful Afrocentric content on the Google-owned platform.
What went down:
In the meantime, check out what went down during Alex’s farewell shindig: