Fresh off the release of his joint album with Anatii, AKA just has signed a history-making deal with sports apparel brand Reebok.
The deal will see SupaMega become the face of Reebok Classics Africa, joining the likes of Future and Rae Sremmurd in a global campaign currently being run by the company.
Also Check Out: AKA + Anatii – Be Careful What You Wish For
Best part of the deal? AKA got a 7-figure bag from it. That’s a real deal…with real Ⓜ️’s!
To get the full low-down, read the press release Reebok dropped to announce the deal:
Its official, South African multi-award winning hip-hop artist AKA is the new face of REEBOK Classics Africa, joining a global campaign with hip-hop star Future, super model Gigi Hadid and rap duo Rae Sremmurd. The 7-figure ambassadorship deal is the first of its kind in Africa between the sport brand and an artist, aiming to empower and elevate talent.
Reebok Classics embodies the brand’s fitness heritage within the lifestyle market. The heritage of Reebok Classics prides itself on authenticity and the products created are based on this legacy. The brand partners with real people that have worked hard to get where they are and intends to represent this ideal in the pursuit of their potential. This partnership offers a fresh new era for Reebok Classics, with a renewed and unpretentious style, uniquely embodied by the SupaMega himself. The lifestyle shoe brand is making an investment shift from highly paid athlete ambassador-deals to local entertainment talent.
“At Reebok Classics, our goal is to celebrate the timeless. The icons that live beyond the present. Those who stay true to themselves. It is with this in mind that we are extremely proud to welcome the undeniably influential and talented AKA to the Classics family. AKA has proven himself as a true Classic by defining himself as one of Africa’s biggest and longstanding names in the music industry. We believe that he has already stood the test of time and will continue with his meteoric rise for many years to come. We believe that AKA is, and will remain, Forever Classics,” says PJ Morilly, Brand Director of Reebok South Africa.
Reebok also joined forces with AKA’s (real name Kiernan Forbes’) company BEAM GROUP. The holding group will take creative reign of innovative original elements of the campaigns and partnership, and resourcing ways through music and SupaMega’s creative gift to enhance the Reebok brand and elevate it to greater heights.